Ad Expenditure: Forecast 2012 US$7.5bn (GroupM est Summer 2011)
South Korea's leading advertisers in 2010 were:
 Samsung | Hyundai Motors |
| KT Group | Amore Pacific |
| SK Telecom | Procter & Gamble |
| LG Group | Dongsuh Food |
| Kia Motors | Hi Mart |
Source: GroupM
Other Leading Advertisers
| Lotte Group | GM Daewoo |
South Korea's leading advertising agencies in 2005 were:
| Cheil Communications | Publicis Welcomm |
| LG Ad (now HS Ad) | Phoenix Communications (Dentsu) |
| TBWA Korea | Oricom Inc |
| Daehong Communications (Lotte Group) | Innocean (Hyundai) |
| Diamond Ogilvy | McCann Erickson |
Source: KFAA
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